Penulis : Nurulhuda abdul rahman, Rozainun Abdul Aziz

Harga : RM 36.00

ISBN: 9786297534893

Tahun terbitan : 2023

Muka surat : 125 m/s

This integrated case study book brings together a collection of diverse and engaging business case studies, designed to help students develop their critical thinking and problem-solving skills in a real-world context. The case studies cover a range of industries and business functions, including accounting, marketing, finance, operations, and entrepreneurship, to name a few, with multidisciplinary perspectives in nature. Each case study presents a unique challenge and provides valuable insights into the complexities of modern business. With its integrated approach, this book is an essential resource for students seeking to understand the practical applications of business theory and concepts.