• MARKETING: CONVENTIONAL APPROACH AND COMPLEMENTARY VIEWS FROM ISLAMIC PERSPECTIVES

Penulis: Mohammad Tahir Zainuddin

Harga: RM 40.00

ISBN: 978-967-440-258-7

Terbitan: 2016

Jum. Halaman: 294 m/s

The aim for profit maximisation as the culmination of implement marketing tools is very common in business nowadays. Nevertheless, apart from that there are hidden treasure of marketing approaches that would enhance the business to the glory in the world and benefitting in the hereafter as well. This book reveals the secret by exploring Islamic perspectives and views on marketing as to complement the conventional approaches in 10 chapters.  

If your success and profits are by-product or service of satisfied customers, it stands to reason that your priority is to matter, not simply to make and sell.
– Mohammad Tahir Zainuddin


The writer is currently working as a Lecturer at Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia and a PhD scholar of Newcastle University United Kingdom. He is particularly teaching and researching in various Marketing subjects area include Principles and Practices of Marketing, Marketing Communications and Product Development and Marketing. Prior to joining university as an academician, he gained various industrial experiences and knowledges. He worked in banking industry with RHB Bank Berhad and EON Bank Berhad as a Senior Executive. His research interests are particularly in the issues related to international marketing and consumers’ behaviour which solution using both conventional as well as Islamic Marketing tools and theories.

MARKETING: CONVENTIONAL APPROACH AND COMPLEMENTARY VIEWS FROM ISLAMIC PERSPECTIVES

  • Jenama: Penerbit USIM
  • Kod Produk: 978-967-440-258-7
  • Kewujudan: Out Of Stock
  • RM40.00


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